​Which of the Following Is an Example of the "Damaged

question 20

Multiple Choice

​Which of the following is an example of the "damaged goods" strategy

• A)​A doll company selling dolls at cost but charging high margins on doll accessories
• B)A cell phone company offers free locked in phones but charges high prices per call
• C)A catering company pays its chefs higher wages to make sure that the bargain meals are just slightly burnt
• D)​None of the Above

Understand the concept and significance of culture in society.

Identify how economic conditions and indicators affect consumer behavior and business operations.

Recognize the role of values, such as equality, self-help, and action in the fabric of society.

Analyze the impact of changing attitudes and roles of men and women in society.

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Definitions:

Marketing of Services

Strategies and tactics used to promote and sell intangible services, as opposed to tangible goods.

Delivery Gap

A type of service gap; the difference between the firm’s service standards and the actual service it provides to customers.

Service Standards

The levels of performance and quality that service providers commit to delivering to their customers.

Empowerment

In context of service delivery, means allowing employees to make decisions about how service is provided to customers.