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Use the following case from question
Irene's Dairy is deciding whether or not to enter the market for ice cream,currently monopolized by Mattie's Ice-cream.If it enters the market,Mattie's can either accommodate him and share his 10million in profits equally with Irene or fight him and cause a 5million loss for each in a price war.
-What would the profits be for Mattie's Dairy if Irene does not enter the market?
Psychological Weight
The perceived importance or emotional impact of a thought, decision, or object on an individual’s mind.
Yardstick Reports
Comparative reports that measure the performance of an organization against a standard or benchmark.
Chronological Pattern
An organizational method where events or steps are presented in the order they occurred in time, from earliest to most recent.
RFP
Request For Proposal; a document issued by an organization to solicit proposals from potential providers as part of a competitive bidding process.
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