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The equilibrium outcome used in both the sequential and simultaneous move games is known as
Maturity
A stage in the lifecycle of a product, market or industry where growth has stabilized or slowed, characterized by saturation of demand and increased competition.
Maturity Stage
A phase in the product life cycle where growth stabilizes, sales peak, and competition becomes more intense, requiring strategies for maintaining market share.
Promotional Objective
A specific goal that a marketing campaign aims to achieve, such as increasing brand awareness, generating sales, or launching a new product.
Product Life Cycle
The course of a product’s sales and profits over its lifetime, typically divided into introduction, growth, maturity, and decline phases.
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