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Transcendent Technologies is deciding between developing a complicated thought-activated software,or a simple voice-activated software.Since the thought-activated software is complicated,it only has a 30% chance of actually going through to a successful launch,but would generate revenues of $50million if launched.The voice-activated software is simple and hence has a 80% chance of being launched but only generates a revenue of $10million.The complicated technology costs 10million,whereas the simple technology costs 2million.
-If the firm learns that the complicated technology can be made more stable with a few tweaks increasing the price to 15.5 million and increasing the probability of a launch to 50%.Given the new costs and probabilities of launch for the complicated software,which technology would the firm rather invest in now?
Rich Media
Rich media pertains to interactive digital advertisements that may include video, audio, or other elements that encourage engagement beyond basic text and static images.
Statuscasts
Regular updates posted by individuals or organizations on social media or messaging platforms to inform followers about current status or events.
Cultural Competence
The ability to understand, appreciate, and interact effectively with people from cultures or belief systems different from one’s own.
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