Examlex
Half of all your potential customers would pay $10 for your product but the other half would only pay $8.You cannot tell them apart.Your marginal costs are $4.If you set the price at $8,the expected profit is:
Expected Rate
The rate of return anticipated on an investment or asset based on historical data or specified models.
CAPM
Capital Asset Pricing Model, a model that describes the relationship between systematic risk and expected return for assets, particularly stocks.
Risk Premium
An expected return in excess of that on risk-free securities. The premium provides compensation for the risk of an investment.
Market Portfolio
An investment portfolio that theoretically includes all assets in the market, with each asset weighted according to its market capitalization.
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