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To avoid the winner's curse
Price-searcher Firm
A company that has the ability to set the price for its products because it does not face perfect competition.
Marginal Revenue
The increase in revenue that results from the sale of one additional unit of product.
Profit-maximizing Output
The level of production at which a company achieves the highest possible profit.
Marginal Cost
The rise in overall expenses resulting from the production of an additional unit.
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