​A Shoe Salesman Working on Commission Must Decide Whether to Work

question 2

Multiple Choice

​A shoe salesman working on commission must decide whether to work hard or shirk.Working hard would increase the probability of a sale from 20% to 70% but the effort would cost him $5.If the commission on a typical pair of shoes was $12,would he decide to work hard?

• A)​Yes because it is higher than what it costs him in effort
• B)Yes because it is higher than zero
• C)No,because it costs him more in effort
• D)​None of the above

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Definitions:

Brand Assets

Constitutes the valuable elements of a brand, such as trademarks, brand name, and customer loyalty, that contribute to its overall equity.

Logos

In rhetoric, it refers to the appeal to logic, one of the three modes of persuasion identified by Aristotle, alongside ethos and pathos.

Design Language

A system of guidelines used to create a cohesive visual and functional style across a brand or product.

Fame and Uniqueness

Attributes of a brand or product characterized by widespread recognition and a distinctive quality that sets it apart from competitors.