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Relative to a fixed franchise fee,sharing contacts in franchising
Double Marginalization
A situation where both the manufacturer and retailer markup prices, leading to higher final prices for consumers.
Manufacturer
A business that uses raw materials, components, or parts to make a finished product that can be sold in the marketplace.
Retailer
A business or person that sells goods to consumers for personal or household use.
Faulty Design
A flaw in the planning and execution of a product, building, or system that leads to it not functioning as intended.
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