Examlex
Functional divisions
Distribution Intensity
The level of availability of a product in a particular market; can range from intensive (available everywhere) to selective or exclusive (available in few locations).
Channel Conflict
Occurs when there is a clash or discord among channel members such as manufacturers, distributors, and retailers, often due to overlapping responsibilities or competition.
Exclusive Distribution
A distribution strategy where a supplier grants a single retailer or wholesaler exclusive rights to sell their product in a specific geographic area.
Point of Difference
A unique feature or benefit that sets a product or service apart from its competitors in the eyes of target customers.
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