Once You Have a Well-Defined Purpose for Your Study and a Clear

question 2

Multiple Choice

Once you have a well-defined purpose for your study and a clear description of the kinds of outcomes you want to achieve,the next step in your research design is

• A)population and sampling.
• B)choice of research method.
• C)conceptualization.
• D)operationalization.
• E)conducting a literature review

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Definitions:

3M Model

A framework that suggests motivation, ability, and opportunity as key factors influencing behavior.

Magnet Approach

A marketing strategy that attracts customers by offering valuable content, services, or experiences, rather than through direct sales pitches.

Consumer Engagement

The relationship between consumers and a brand or product, often manifested through interactive or participatory activities.

UGC Campaigns

User-Generated Content (UGC) campaigns involve the creation and promotion of content by unpaid contributors or fans, often used for marketing purposes.