Miranda Is Seeking to Create a Survey in Which Respondents

question 61

Multiple Choice

Miranda is seeking to create a survey in which respondents are asked questions in which they indicate if they agree or disagree with a statement.Which of the following should she employ?

• A)Bogardus social distance scale.
• B)Thurstone scale
• C)Likert scale
• D)Guttman scale
• E)Semantic differential scale

Appreciate the need for work-life balance and how organizations support it.

Recognize the significance of retention strategies and the factors influencing employee turnover.

Understand the recruitment and selection process for hiring qualified personnel.

Comprehend the strategic role of human resource management in organizations.

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Definitions:

Account Penetration

A sales and marketing strategy aimed at increasing the depth and range of products or services sold to an existing customer account.

Partnering/Consultative Selling

A sales approach where the salesperson acts as a partner, focusing on understanding and meeting the customer's needs rather than just selling products.

Relationship Selling

A sales approach focused on building long-term customer relationships rather than just making immediate sales.

Customer Complaint

Feedback from a customer expressing dissatisfaction with a product or service received.