Yellow Bird Wanted to Develop a Measure of Satisfaction with School

question 4

Multiple Choice

Yellow Bird wanted to develop a measure of satisfaction with school life using items to reflect the various dimensions of school life (academics,social life,residence halls) .She wanted to have each item measure intensity of feeling by using such categories as "strongly agree" and "strongly disagree." Which approach is she using?

• A)Thurstone scaling
• B)Likert scaling
• C)semantic differential
• D)Bogardus social distance scale
• E)Guttman scale

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Definitions:

Payback Period

The amount of time it takes for an investment to generate enough cash flow to recover its initial cost.

Annual Net Operating Income

The total profit generated from a company's operations over a fiscal year, excluding certain costs and revenues.

Cash Inflows

The total amount of money being transferred into a company, typically from operations, financing, or investing activities.

Net Cash Inflows

The total amount of cash received by a company during a specific period, minus the total amount of cash outflows.