Which of the Following Statements Is FALSE

question 30

Multiple Choice

Which of the following statements is FALSE?

• A)If all the members of a population were identical there would be no need for sampling.
• B)In cases of perfect homogeneity a single case could represent an entire population.
• C)In cases of perfect heterogeneity a single case could represent an entire population.
• D)Because elements within the population differ, we need to do careful sampling.
• E)A truly representative sample will accurately reflect an entire population.

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Definitions:

Observable Actions

Behaviors or activities that can be seen and measured, often used in research to gather data on consumer habits or employee performance.

Benefits Sought

The specific advantages or positive outcomes that consumers desire when choosing among products or services.

Behavioral Segmentation

The process of dividing a market into groups based on consumer behaviors, such as purchase history, product usage, or decision-making patterns.

Product Features

Specific characteristics or attributes of a product that are intended to enhance its appeal to potential buyers.