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Normal Returns
The minimum profit necessary for a company to remain competitive in the market, essentially covering opportunity costs.
Perfectly Elastic
Describes a situation in demand or supply where the quantity demanded or supplied changes infinitely in response to any change in price.
Perfectly Competitive
A market structure characterized by a large number of small firms, a homogeneous product, and free entry and exit, which leads to price being equal to marginal cost.
Monopoly Market
A market structure where a single seller dominates, without any close substitutes for the product or service.
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