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Which of the following is NOT part of grounded theory?
Customer Experience
The entire journey of a customer's interactions with a company and its products or services, encompassing all touchpoints.
Purchase Decision Process
The stages a buyer goes through from recognizing a need, evaluating options, to making the purchase and post-purchase evaluation.
Personalization
The process of tailoring a product, service, or experience to meet individual users' specific needs or preferences.
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