As Arsenio Was Performing a Content Analysis of the Portrayal

question 53

Multiple Choice

As Arsenio was performing a content analysis of the portrayal of transgender persons in popular magazines,he counted the number of times the word "transgender" appeared in the various articles.The word is an example of

• A) unit of analysis.
• B) manifest content.
• C) latent content.
• D) dependent variable.
• E) unit of observation.