If You Have Only a Few Respondents in the Extreme

question 69

Multiple Choice

If you have only a few respondents in the extreme categories of your variable,in order to maximize accurate interpretation of the results you should give thought to

• A)removing "don't knows."
• B)expanding response categories.
• C)collapsing response categories.
• D)using subgroup comparisons.
• E)leaving the data as it is

---

Definitions:

Community Shopping Center

A retail location that typically has one primary store (usually a department store branch) and often 20 to 40 smaller outlets, serving a population of consumers who are within a 10- to 20-minute drive.

Primary Store

The main retail outlet or location of a business that serves as the centerpiece for brand identity and customer engagement.

Department Store Branch

A subsidiary location of a larger department store company, offering a range of merchandise and services similar to the main store but located in different areas.

Population of Consumers

The total group of individuals who are potential or actual buyers of a product or service within a given market.