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Competitive Strategy Focuses on Positioning Products and Services in the Marketplace

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Competitive strategy focuses on positioning products and services in the marketplace.

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Definitions:

Master Budget

A number of separate but interdependent budgets that formally lay out the company’s sales, production, and financial goals and that culminates in a cash budget, budgeted income statement, and budgeted balance sheet.

Sales Budget

A financial plan detailing the anticipated revenues based on projected sales for a specific period, often used for planning and controlling purposes.

Operating Budget

An estimate of income and expenditure for a set period of time.

Production Budget

An estimate of the total cost of production, including materials, labor, and overhead, for a specific period.

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