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Competitive strategy focuses on positioning products and services in the marketplace.
Master Budget
A number of separate but interdependent budgets that formally lay out the company’s sales, production, and financial goals and that culminates in a cash budget, budgeted income statement, and budgeted balance sheet.
Sales Budget
A financial plan detailing the anticipated revenues based on projected sales for a specific period, often used for planning and controlling purposes.
Operating Budget
An estimate of income and expenditure for a set period of time.
Production Budget
An estimate of the total cost of production, including materials, labor, and overhead, for a specific period.
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