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A learning point is
Complementary Products
Products that enhance the use of a primary product or are better used in conjunction with the primary product, increasing customer satisfaction and sales opportunities.
Maintained Markup
The practice of keeping the difference between the cost price and selling price consistent across products or over time.
Original Markup
The initial amount added to the cost price of goods to determine their selling price.
Gross Margin
A company's revenue minus its cost of goods sold, which measures the efficiency of a company in managing its direct production costs.
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