Scenario 6-3 You Are an HRM Consultant Working with Several Municipal Governments

question 41

Multiple Choice

Scenario 6-3
You are an HRM consultant working with several municipal governments across Eastern Canada to help them recruit future managers.As the baby boom generation retires, it is getting more difficult to find replacements to fill management-level public-sector positions.You have been involved in promoting several managers from within the organizations and have embarked on a program of leadership development and succession planning.In trying to recruit business school graduates, you have heard young job seekers state that they perceive government as a negative place to work and would not consider applying for government management positions.
-Refer to Scenario 6-3.How could the municipalities build a positive perception about government organizations in the minds of the young business job seekers

• A)image advertising
• B)a corporate image
• C)branding
• D)realistic job previews

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Definitions:

Identification

encompasses the process of recognizing or establishing the identity of a person or thing, often used in research to distinguish subjects or variables.

Relevant Information

Information that is significant to the decision-making process, directly impacting the outcome or result.

Communication Research

The examination of the ways in which individuals create meanings through the use of messages in different contexts, through various channels, and across multiple media.