The United States Is Comprised Largely of Immigrants,some of Whom

question 60

Multiple Choice

The United States is comprised largely of immigrants,some of whom work to retain their traditional customs and language while still sharing in the common culture.Which of the following terms best fits the above description?

• A)Melting pot
• B)Internationalization
• C)Mosaic
• D)Globalization

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Definitions:

Mini-Mart

A small retail outlet that typically sells a limited range of food and household products, often located in convenient locations for quick purchases.

Shopper Marketing

The use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store.

Product Samples

are small quantities of a product given away free of charge to consumers to try and encourage purchase.

Brand Communications

The means by which a brand conveys its values, attributes, and benefits to its target audience to build brand awareness and loyalty.