Christopher Told His New Employee That He Developed a Marketing

question 5

Multiple Choice

Christopher told his new employee that he developed a marketing campaign in his previous position.In fact,he actually was assigned to the marketing campaign after it was developed.Which ethical guideline did Christopher violate?

• A)The message should not embellish or exaggerate the facts.
• B)Ideas should be expressed clearly and understandably.
• C)Viewpoint should be supported with objective facts.
• D)No ethical guideline was violated.

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Definitions:

Category Killer

A large retail store specializing in a specific category of goods with an extensive selection that dominates the competition, often leading to smaller specialty stores' decline.

Direct Selling

A retail channel where sales are made directly to the consumer by a representative of the company.

Commonly Owned

Refers to assets or properties held jointly by two or more parties.

Full-line Discount

A pricing strategy where a retailer offers discounts on the entire range of products.