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A receiver's reaction to a message is strongly influenced by
Informational Power
Power derived from the possession, control, or access to information that is needed or valued by others.
Reward Power
Reward power is a form of social influence based on the ability to control the allocation of rewards valued by others, thereby modifying their behavior in a desired direction.
Knowledge Power
The idea that possessing knowledge grants an individual or group increased control, influence, or ability in decision-making processes.
Membership Groups
Groups to which individuals belong, where membership is often defined by shared characteristics, interests, or goals.
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