Which of the Following Is FALSE Concerning Communication Activities at Hallmark

question 74

Multiple Choice

Which of the following is FALSE concerning communication activities at Hallmark?

• A)Most of the target market is made up of women consumers.
• B)Expansion into international markets has revealed that message appeal is largely influenced by cultural values.
• C)In recent years, card offerings have become more streamlined to appeal to typical Americans.
• D)Internal communications with employees have been enhanced through the company's intranet and printed news documents.

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Definitions:

Power Distance

A cultural dimension that describes the extent to which less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally.

Social Status

The level of respect, admiration, and importance an individual holds within a society based on various factors including occupation, wealth, and education.

Authority

The legitimate power or right to give orders, make decisions, and enforce obedience.

Culture

The beliefs, customs, arts, and collective behavioral patterns of a particular society, group, place, or time.