What Questions Should You Ask Yourself in Determining Whether Electronic

question 4

Essay

What questions should you ask yourself in determining whether electronic communication is an appropriate message channel?

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Definitions:

Base Currency

The currency against which exchange rates are generally quoted in a given country, typically the currency of the home market.

Counter Currency

The second currency listed in a foreign exchange rate transaction, which can be bought or sold relative to the base currency.

Purchasing Power

The ability of an individual or group to buy goods or services, often tied to income levels and inflation.

Appreciation

An increase in the value of one currency relative to another currency.