A New Product to Reduce Cholesterol Is on the Market,with

question 10

Multiple Choice

A new product to reduce cholesterol is on the market,with a price that is higher than that of competitors.Where should a writer or speaker introduce price in his or her sales message?

• A)At the beginning, as an intention getter
• B)Late in the message, associated with benefit
• C)As the final thought of the message to prompt action
• D)Nowhere in the message

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Definitions:

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any prior learning.

Aquarium Light

A specialized form of lighting designed to simulate natural light and promote the health and behavior of aquatic plants and animals in aquariums.

Conditioned Stimulus

Within classical conditioning, an initially neutral stimulus becomes linked with an unconditioned stimulus and ultimately elicits a conditioned response.