A Salesperson You Supervise Is Having Trouble Providing Evidence for Statements

question 67

Essay

A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program.What advice would you give her?

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Definitions:

Mass Customization

A strategy that allows consumers to personalize specific aspects of a product while still producing it in large volumes, combining the benefits of mass production with individual customization.

Online Shopping

The act of purchasing products or services over the Internet, allowing consumers to buy goods from the comfort of their own homes.

Value Cocreation

A business strategy that emphasizes the collaboration between companies and customers to produce mutual value.

Production Processes

The methods and sequences of operations used by manufacturers to produce goods, involving material selection, fabrication, and assembly.