Which of the Following Summarizes the AIDA Steps in the Persuasive

question 75

Multiple Choice

Which of the following summarizes the AIDA steps in the persuasive process?

• A)Get attention, investigate options, create desire, encourage acceptance.
• B)Gain acceptance, invite questions, designate action, encourage action.
• C)Get attention, arouse interest, create desire, encourage action.
• D)Get attention, initiate action, discuss benefits, create acceptance.

---

Definitions:

Capital Structure

The mix of different forms of funds used by a company to finance its overall operations and growth, including debt, equity, and hybrid instruments.

Equity Financing

The process of raising capital through the sale of shares in a company to investors.

Du Pont Identity

A formula that breaks down Return on Equity (ROE) into three component parts: profit margin, asset turnover, and financial leverage, to analyze a company’s financial performance.

Profit Margin

A fiscal indicator calculating the proportion of income left once total costs are subtracted from revenues.