Which Statement Best Describes the Appropriateness of the Following Product

question 77

Multiple Choice

Which statement best describes the appropriateness of the following product claim in a sales letter? "Viruscan is the best virus defense product available.It offers the most sophisticated and comprehensive protection for your data."

• A)The passage is appropriate, since the receiver will likely assume the comparison is with all others, even though research results are not offered.
• B)The passage is appropriate, since it provides vital comparative information while sparing the receiver of unnecessary and boring details.
• C)The passage is inappropriate, since the sender has no ethical right to compare his/her product with others.
• D)The passage is inappropriate unless it is followed up with facts about the comparison.

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Definitions:

Borrowed Funds

Money that is borrowed from banks or other lenders that must be repaid, often with interest, according to agreed upon terms.

CCA

Canadian Controlled Private Corporation, regarding taxation in Canada, or can refer to Capital Cost Allowance, which is a tax deduction in Canada that represents depreciation for tax purposes.

Net Advantage

The total benefit gained from a financial decision or investment, taking into account all relevant costs and revenues.

Leased

A contractual arrangement where an owner of an asset allows another party to use that asset in return for payment over a specified period.