A New Product to Reduce Cholesterol Is on the Market,with

question 10

Multiple Choice

A new product to reduce cholesterol is on the market,with a price that is higher than that of competitors.Where should a writer or speaker introduce price in his or her sales message?

• A)At the beginning, as an intention getter
• B)Late in the message, associated with benefit
• C)As the final thought of the message to prompt action
• D)Nowhere in the message

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Definitions:

Overall Unemployment Rate

The scope of unemployment in the labor force, focusing on those actively seeking employment.

Disinflation

A reduction in inflation rates, signaling a deceleration in the pace at which the prices of goods and services rise.

CPI

The Consumer Price Index serves as a measurement tool that quantifies the average cost of a selected range of consumer goods and services, taking into account food, transportation, and healthcare, through weighted average prices.

Disinflation

A decrease in the rate of inflation, resulting in a slow down in the rate at which prices are rising.