A Market Researcher Who Uses Primary Research May Use Which

question 11

Multiple Choice

A market researcher who uses primary research may use which of the following methods?

• A)Boolean logic, observational studies, the hidden Internet
• B)Search engines, normative surveys, interviews
• C)Random sampling, website "hits," observational studies
• D)Observational studies, experimental research, normative survey research

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Definitions:

Implicit Costs

Non-monetary opportunity costs, such as time or foregone alternatives, not directly accounted for in financial transactions.

Explicit Costs

Direct, out-of-pocket payments for expenses such as wages, rent, and materials, which are easily quantifiable.

Accountants

Professionals who manage financial records, conduct audits, and ensure tax compliance, playing a pivotal role in financial planning and analysis.

Accounting Profit

The difference between total monetary revenue and total monetary costs, and is calculated by subtracting explicit costs from total revenue.