A Consumer Researcher Who Observes the Buying Habits of People

question 57

Multiple Choice

A consumer researcher who observes the buying habits of people at a clearance warehouse is using which of the following methods for collecting data?

• A)Experimental research
• B)Normative survey
• C)Personal interviews
• D)Participant observation

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Definitions:

Functional Fixedness

A mental bias that restricts an individual to utilizing an item solely in its conventional manner, impeding creativity and the ability to solve problems.

Water-Jug Problems

A type of problem that tests one's ability to logically figure out how to measure exact amounts of water using jugs of different sizes.

Unnecessary Constraints

Limitations or restrictions that are not required and may hinder problem-solving or creativity.

Insight

A sudden and often novel realization of the solution to a problem; it contrasts with strategy-based solutions.