To Overcome Receiver Resistance to a Persuasive Appeal,the Price Typically

question 38

Multiple Choice

To overcome receiver resistance to a persuasive appeal,the price typically should NOT be

• A)mentioned early in the message.
• B)delayed in the message until reader benefits have been established.
• C)associated with benefit to the reader.
• D)broken down into a small, insignificant amount such as price per day.

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Definitions:

Fixed Costs

Rent, salaries, and insurance charges are examples of expenses that are unaffected by changes in production or sales volumes.

EBIT-EPS Analysis

A tool used to study the effect of financing alternatives on a company's earnings per share and taxes.

Leverage

The strategic use of financial instruments or borrowed capital, such as debt, to increase an investment's potential return.

Profitability

A measure of how efficient a company is at generating profits from its resources, often expressed in terms of margins or ratios.