To Overcome Receiver Resistance to a Persuasive Appeal,the Price Typically

question 38

Multiple Choice

To overcome receiver resistance to a persuasive appeal,the price typically should NOT be

• A)mentioned early in the message.
• B)delayed in the message until reader benefits have been established.
• C)associated with benefit to the reader.
• D)broken down into a small, insignificant amount such as price per day.

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Definitions:

Core Self-Evaluations

A personality trait which reflects an individual's fundamental assessments about themselves, their abilities, and their control over their environment.

Negative Affectivities

Emotional states or attitudes characterized by negativity, including feelings of distress, dissatisfaction, and pessimism.

Bottom-Line Views

Perspectives typically focused on financial outcomes, emphasizing profits, costs, and overall economic performance.

Role Ambiguity

A condition in which employees are uncertain about their job duties, responsibilities, and expectations.