Examlex
Both the APA and MLA style guides provide general rules for referencing and give examples of citation formats for various types of source materials.
Efficient Shoppers
Refers to consumers who maximize their shopping experience by making well-informed and cost-effective choices.
Branding
The process of creating a unique image, name, and identity for a product or service in the consumer's mind through marketing strategies.
Lanham Act
United States federal legislation that governs trademarks, service marks, and unfair competition.
Trademarks
Legal designations or symbols used to distinguish the goods or services of one enterprise from those of others, offering legal protection.
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