When Ikea Showcases Rooms of Furniture on Its Website, It

question 80

Multiple Choice

When Ikea showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle. Which of the following aspects of the marketing mix is Ikea likely altering?

• A)Price
• B)Promotion
• C)Distribution
• D)Product
• E)Target market

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Definitions:

Listen Carefully

emphasizes the importance of paying full attention to and processing verbal and non-verbal messages during communication.

Zone of Tolerance

The range within which customers are willing to accept variations in service or product quality.

Bug-Infested Room

A room heavily infested with insects, which could refer to a detrimental environmental condition needing pest control measures.

Hotel Guest

An individual who rents a room or accommodation in a hotel for a temporary stay.