A Market Orientation Is an Organization-Wide Effort That Includes All

question 173

Multiple Choice

A market orientation is an organization-wide effort that includes all of the following activities except

• A) researching customers' needs.
• B) focusing on the marketing department only.
• C) generating marketing intelligence for use in the organization.
• D) being responsive to customers' ever-changing wants and needs.
• E) disseminating marketing intelligence across departments within the organization.

---

Definitions:

One-Tail

It refers to tests of significance that determine if there is a relationship or a difference in only one direction, either greater than or less than, but not both.

Test Statistic

A calculated value used in statistical hypothesis testing to determine whether to reject the null hypothesis.

Level Of Significance

The probability of rejecting the null hypothesis in a statistical test when it is actually true; a threshold for determining the statistical significance of a result.

P-Value

The p-value is a measure in statistics that helps determine the significance of results from a hypothesis test, indicating the probability of observing the results given that the null hypothesis is true.