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In Marketing Management,planning Is a Systematic Process of Assessing Opportunities

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In marketing management,planning is a systematic process of assessing opportunities and resources,determining marketing objectives,and developing a marketing strategy and plans for implementation and control.


Definitions:

Beta Coefficient

The beta coefficient measures a stock's volatility in comparison to the overall market, indicating how much the stock price is likely to change relative to market movements.

Portfolio Beta

A gauge for the level of risk and volatility in a portfolio versus the broader market.

Diversified Portfolio

An investment strategy that aims to reduce risk by allocating investments among various financial instruments, industries, and other categories.

Standard Deviation

A statistical measure of the dispersion or variability of a set of values around the mean.

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