Organizing a Marketing Unit by Regions Works Well for a Company

question 79

Multiple Choice

Organizing a marketing unit by regions works well for a company that

• A)produces and markets diverse products.
• B)is small and has a centralized marketing operation.
• C)markets products throughout the nation.
• D)has several groups of customers whose needs and problems are different.
• E)offers specialized marketing mixes for different products.

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Definitions:

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