Scenario 2.1 Use the Following to Answer the Questions

question 11

Multiple Choice

Scenario 2.1
Use the following to answer the questions.
Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company.Employees have been known to dress up in costume on an airplane,engage in "games" with the passengers,and generally provide a fun atmosphere for traveling.While other airlines have low rates of customer satisfaction,Southwest tends to maintain a high rating with its customers.Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum,adding to the negative experience of airline travel.Southwest keeps its costs low through several methods,one being that they do not serve meals on flights,or provide pre-boarding passes.The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country.Southwest is known for its low fares,its dependability,and its on-time flights.
-Refer to Scenario 2.1.In Southwest Airlines' SWOT analysis,the rising gas prices are a(n) ____,while the fact that other airlines are charging for all checked baggage may create a(n) ____.

• A)threat;strength
• B)weakness;strength
• C)threat;opportunity
• D)weakness;opportunity
• E)opportunity;strength

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Definitions:

Annual Dividend

The total dividend payment a shareholder receives from a company in one fiscal year, based on the number of shares owned.

Stock Yield

The annual percentage of return that is received from the dividend payments made by a stock, calculated as the annual dividends per share divided by the stock's current price.

4-day SMA

A short-term moving average that calculates the average of the last four days' prices or values in financial analysis.

Closing Prices

The final price at which a security is traded on a given trading day, used for record-keeping and performance evaluation.