Emma Is Responsible for Developing and Implementing the Marketing Plan

question 47

Multiple Choice

Emma is responsible for developing and implementing the marketing plan for a new type of walking shoe targeted toward older women. Her responsibility includes making sure that the production and deliveries to the retail stores are coordinated for this new product. In order for the marketing implementation to be successful, Emma should be sure the needs of ____ customers are met.

• A) the external
• B) the internal
• C) both the internal and external
• D) the planned
• E) both the planned and realized

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Definitions:

American Automobile

The industry and culture surrounding the manufacturing, marketing, and use of cars and trucks in the United States.

General Motors

An American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes vehicles and vehicle parts.

Raw Material

Fundamental substances in their natural, modified, or semi-processed state, used as inputs to production or manufacturing.

Affluence

The state of having a great deal of wealth or material goods; prosperity.