Which of the Following Is a Primary Difference Between Cause-Related

question 105

Multiple Choice

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

• A)Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades.
• B)Strategic philanthropy fulfills a firm's primary social responsibilities while cause-related marketing does not.
• C)Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society.
• D)Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions.
• E)Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy.

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Definitions:

Negative Labeling

The practice of assigning a degrading or demotivating descriptor to an individual, often based on limited information or prejudice.

Stereotyping

The act of assigning specific attributes to an individual or group based on perceived characteristics of the group they belong to, often oversimplifying complex diversities.

Deductive Reasoning

A reasoning method where an inference is drawn from the agreement of several assumptions which are typically believed to be accurate.

Halo Effect

A cognitive bias where one's overall impression of a person influences how one feels and thinks about their character or properties.