Product-Related Ethical Issues Arise When Marketers

question 176

Multiple Choice

Product-related ethical issues arise when marketers

• A) provide consumers with inadequate information about how a product is priced.
• B) force channel intermediaries to behave in a specific manner.
• C) bribe salespeople to push one product over another.
• D) fail to disclose information to consumers about the risks associated with using a product.
• E) manufacture a product that is very similar to a competing product.

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Definitions:

Predetermined Overhead Rate

An estimated overhead rate calculated before the manufacturing process begins, used to assign overhead costs to products.

Direct Materials Cost

The expenditure on raw materials that can be directly attributed to the production of a specific product.

Direct Labour-Hours

The hours worked directly on the production of goods or services by employees.

Job-Order Costing System

A job-order costing system is an accounting method that assigns manufacturing costs to individual products or job orders based on the specific resources each job consumes.