Beth Is Responsible for the Product Line of Avenger Transformer

question 135

Multiple Choice

Beth is responsible for the product line of Avenger Transformer action figures.In testing her firm's new TV ads,Beth discovers some children think many of the toys can actually fly.Beth knows that there are only a few children in the groups aged 3 to 5 that believe this,so she decides to use children over age 5 as her target market.Since the ads will be shown on programs that have her target market as its viewers,Beth decides to include a statement "figures do not actually fly" on the bottom of the screen.However,she still faces an ethical decision regarding which element(s) of the marketing mix?

• A)Product-related
• B)The right to know
• C)Performance-related
• D)Promotion-related
• E)Strategy-related

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Definitions:

Triangulation

The use of two or more research methods to address the same research question. If results from different methods agree, researchers can have greater confidence in their findings.

Multiple Methods

Refers to the use of various research methodologies to enhance data validity and reliability in a study.

Best Perspective

The most suitable or advantageous point of view or approach in assessing a situation or problem.

Human Communication

The process of creating, sending, receiving, and interpreting messages through verbal, non-verbal, and digital means among individuals.