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Marketing ethics refers to principles and standards that define acceptable conduct in marketing.
Tidal Volume (TV)
The volume of air moved into or out of the lungs during a normal breath, at rest.
Residual Volume (RV)
The volume of air remaining in the lungs after a maximal exhalation, preventing lung collapse and ensuring continuous gas exchange.
Inspiratory Reserve Volume (IRV)
The extra volume of air that can be breathed in beyond a standard breath.
Expiratory Reserve Volume (ERV)
The additional air that can be forcibly exhaled after the completion of a normal, passive exhalation.
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