Marketers Often Begin the Data Collection Phase of a Research

question 167

Multiple Choice

Marketers often begin the data collection phase of a research project by gathering secondary data.This type of information may come from both ____ and ____ sources.

• A)government;business
• B)internal;external
• C)primary;secondary
• D)formal;informal
• E)collected;distributed

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Definitions:

Linear Programming

A mathematical method used to achieve the optimal outcome in a model whose requirements are represented by linear relationships.

Aggregate Planner

A professional role responsible for developing, executing, and monitoring a production plan that balances demand and supply over a medium-term horizon, typically focusing on general levels rather than specifics.

Mixed Strategy

In game theory, a strategic plan in which a player utilizes a mixture of actions, each with a specific probability, to ensure unpredictability.

Chase Strategy

A management approach where production meets the exact demand for goods, reducing inventory costs by producing only what is needed.