The Following Are All Guidelines for Questionnaire Construction That Support

question 177

Multiple Choice

The following are all guidelines for questionnaire construction that support ethical marketing research except to

• A)allow the interviewer to introduce him/herself by name.
• B)indicate that this is a marketing research project.
• C)explain that no sales will be involved.
• D)state the likely duration of the interview.
• E)keep the name of the research company confidential.

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Definitions:

Confidence Interval

A range of values, derived from the sample data, that is likely to contain the value of an unknown population parameter with a specified level of confidence.

Monthly Incomes

The total amount of income or earnings received during a typical month, often used in financial and socioeconomic studies.

Variances

Measures of the dispersion, indicating how spread out the data points are around the mean.

Accounting

The systematic process of recording, summarizing, analyzing, and reporting financial transactions of a business.