Saks Fifth Avenue Wants to Learn About Its Consumers' Attitudes

question 101

Multiple Choice

Saks Fifth Avenue wants to learn about its consumers' attitudes toward online purchases. There are numerous studies that are available about consumers and online buying, but Saks believes its customers might be different from the usual online consumer profile, so they decide to conduct their own study. If Saks were to use the available data about consumer attitudes, it would be using ___ data; however, if Saks does its own study it would collect ______ data.

• A) descriptive; primary
• B) experimental; descriptive
• C) secondary; primary
• D) primary; secondary
• E) secondary; descriptive

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Definitions:

Equivalent Units

A concept in cost accounting used to express the amount of work done by incomplete units of production in terms of fully completed units.

Physical Units

A quantifiable measurement of products or goods that doesn't consider value or weight, used in inventory and production.

Process Cost Accounting

An accounting method used to assign production costs to products based on processes or departments, useful in mass production environments.

Materials Account

An account used in bookkeeping to track costs of raw materials during an accounting period.