In Marketing Research, a Sample Is Best Described as

question 168

Multiple Choice

In marketing research, a sample is best described as

• A) a small group that is a part of a larger group.
• B) all the elements, units, or individuals of interest to researchers for a specific study.
• C) a limited number of units chosen to represent the characteristics of a total population.
• D) a group that shares a common attribute within a population.
• E) a small portion of a product offered to customers to try a new product.

---

Definitions:

Accrued Interest

Interest that has been incurred but not yet paid or received in cash.

Notes Receivable

Written promises for amounts to be received by a business, typically recognizable as assets on the balance sheet because they represent a legal obligation for the payer to settle the debt.

Interest Receivable

The amount of interest income that has been earned but not yet received in cash.

Note Receivable

A written promise that signifies an entity or person will receive a specified sum of money at a defined future date.