The Manager of MegaMarket Is Interested in Asking Consumers What

question 177

Multiple Choice

The manager of MegaMarket is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?

• A) Mail survey
• B) Direct observation of consumers in the store
• C) Telephone survey
• D) Focus-group interview
• E) Shopping mall intercept interview

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Definitions:

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